ONLINE POLICIES

Privacy Statement

Last updated January 20, 2021

This Daruma Privacy Policy (“Policy“) describes how Daruma Sushi Co., Ltd. and its parent and other affiliated companies (“Company group “) collects, uses and discloses personal information of customers through our websites and online services, including www.darumathailand.com and other Daruma owned or operated websites, mobile applications, and online services that link to this Policy (collectively, the “Sites“), through our programs and in our physical stores (“Services“). This Policy does not apply to websites and services that display or link to different privacy statements. Websites and services co-branded with other partners may display or link to a joint privacy statement or separate privacy statements of our partners in addition to our Policy. Without limiting the generality of the foregoing, Daruma may transmit your information outside of Thailand in the manner and for the purposes described in this Policy.

What Types of Information Does Daruma Collect?

Personal information which identifies you, either directly or indirectly, as an individual (the “Personal Information“) that may be collected by Daruma may include:

• Name, mobile phone number, and e-mail address.

We may also collect information about you such as:

• If you create an account – your mobile phone number and password.
• If you buy coupons at our stores or through our programs or otherwise – how much you buy, where you buy, how frequently you buy.
• If you take a survey or interact with us in various other ways – demographics information, your comments, feedback, questions or suggestions, and information about subjects that may interest you.
• We may automatically collect online use information when you visit our Sites or use our Services. This information may include information about your Internet service provider, your operating system, browser type, domain name, Internet protocol (IP) address, your access times, the website that referred you to us, the Web pages you request, and the date and time of those requests. Our collection of online use information may involve the use of cookies and Web beacons. Cookies are small data files stored on your hard drive by a website. Among other things, cookies help us improve our Sites and your experience. We use cookies to see which areas and features are popular and to count visits to our Sites. Web beacons are electronic images that may be used on our Sites or in our emails. We use Web beacons to deliver cookies, count visits, understand usage and campaign effectiveness and to tell if an email has been opened and acted upon.
• Daruma may also collect aggregated data or anonymized data that does not directly identify you.

How Does Daruma Use Information About You?

Daruma may collect, use or disclose your Personal Information insofar as this is necessary to perform the contract for the provision of the Services, unless you have consented to further processing of your Personal Information or unless otherwise for purposes described in this Privacy Policy or disclosed to you on our Sites or with our Services. We collect, use, or disclose your Personal Information to the extent permitted or required under applicable law, for the following purposes:

• Process and manage your purchase and use of Daruma products and services, including your accounts and program participation, your use of the Sites.
• Respond to your customer service inquiries, post your comments or statements on any blog or other online forum maintained on our Sites, or take other actions in response to your inquiries or other Site activities.
• Create personalized promotions by combining your Personal Information with non-personal information about you, such as the amounts and types of purchases you make or any benefits you receive through our programs.
• Communicate with you by telephone, email and SMS about your orders or purchases, your services, accounts and program participation, a contest or sweepstakes you have entered, and your requests for information.
• Communicate with you by telephone, email and SMS about our brands, products, events or other promotional purposes, including co-branded offers and affiliate and partner offers.
• Request feedback or participation in surveys, conduct market research and/or analysis for statistical, profiling or other purposes for us to review, develop and improve the quality of our Services, and test and improve our systems, and prevent the misuse or improper use of our Services.

Does Daruma Share Personal Information with Third Parties?

Daruma shares your Personal Information in limited ways.

We may share your Personal Information with others with your consent.

We may share your Personal Information with our parent and other affiliated companies.

We may also share your Personal Information with companies that provide support services to us (such as credit card processors or other payment services providers, mailing houses or website hosts) and that help us market our products and services (such as email vendors). These companies may use your Personal Information to perform their functions on our behalf.

We may disclose specific information (i) upon lawful request, in response to legal process, and when required to comply with laws, (ii) to enforce our agreements, corporate policies, and terms of use or (iii) to protect the rights, property or safety of Daruma , our employees, agents, customers, and others.

If you participate in any blog or other online forum on our Sites, any Personal Information that you post on our Sites may be shared with other forum participants and Site visitors.

In the event of a merger, acquisition, financing, or sale of assets or any other situation involving the transfer of some or all of our business assets, Daruma may disclose your Personal Information to those involved in the negotiation or transfer.

Do we transfer your Personal Information outside Thailand?

We may transfer your Personal Information to the countries outside of Thailand to our third party service providers as part of our normal business operations to perform our Services (i.e., our IT service provider)

How long we retain your Personal Information?

Your Personal Information collected, used, or disclosed for the purposes hereunder will be stored only to the extent necessary during the term of your participation in the Services with us, or for the period necessary to fulfil the purposes outlined in this, including during a transition period (e.g. for the compliance of our obligations regarding data retention as established in applicable laws), if any.

In principle we will retain your Personal Information as long as required or permitted by applicable law. Afterwards, we will remove your Personal Information from our systems and records and/or take steps to properly anonymize it so that you can no longer be identified from it.

What Are Your Statutory Rights and What Choices Does Daruma Offer About Personal Information?

Access: You are entitled at any time to obtain your Personal Information that we store, in accordance with applicable law and without any fee. However, in exceptional cases we ask you to pay reasonable fees before we provide the information if permitted by applicable law.

Rectification: You may request that we rectify any of your Personal Information that is incomplete or incorrect.

Deletion: You may request that we delete your account and your Personal Information.

Restrictions of Processing: You may ask us to cease processing of your personal information for example if you have objected to the processing and the existence of legitimate grounds is still under consideration.

Objection: You have the right to object to collection, use or disclosure of Personal Information, which is carried out to protect our legitimate interests or for performance of tasks in the public interest, at any time, in accordance with the statutory provisions. If you file an objection, we will continue to collect, use or disclose your Personal Information only if we can document mandatory and legitimate reasons that outweigh your interests, rights and freedoms, or if collection, use or disclosure is for the assertion, exercise or defense of legal claims, as may be applicable.

Right to Revoke Consent: You have the right to withdraw your consent at any time, without affecting the lawfulness of our processing based on such consent before it was withdrawn.

Data Portability: If applicable, you may request us to send you your Personal Information which we store, in a commonly used and machine-readable format which shall be decided at our sole discretion.

To protect your privacy and security, we will verify your identity before responding to such request, and your request will be answered within a reasonable timeframe. We may not be able to allow you to access certain Personal Information in some cases e.g. if your Personal Information is connected with personal information of other persons, or for legal reasons. In such cases, we will provide you with an explanation why you cannot obtain this information. We may also deny your request for deletion or rectification of your Personal Information due to statutory provisions, especially those affecting our accounting processes, processing of claims, for fraud detection or prevention purposes, and mandatory data retention, which may prohibit deletion or anonymization.

How is Personal Information Secured? Daruma takes reasonable steps to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorized access, disclosure or modification of personal information. While we take these reasonable efforts to safeguard your personal information, no system or transmission of data over the Internet or any other public network can be guaranteed to be 100% secure. Privacy Policy Updates We may update this privacy policy from time to time. When we do so, we will post the new privacy policy on this page and change the date at the top of the policy. We encourage you to check the date of our privacy policy when you visit this Site for any updates or changes. We will notify you of any modified versions of the privacy policy that might affect the way we collect, use or disclose your Personal Information. Questions and Feedback We welcome your questions, comments. You may contact us by Facebook Fan page at Daruma or contact nearby brunch. Daruma Sushi Co., Ltd. 916 Udomsuk Road, Bang Na, Bang Na, Bangkok 10260 Thailand